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Mission
“With our innovative ideas, proven chemistry and the strength of our products we will deliver world changing results to all inhabitants of the planet.”
Vision
Our vision is to be recognized as the world leader in delivering safe, innovative and cutting-edge solutions to healthcare and dentistry in the germ-fighting arena.

We are driven to improve global healthcare and reduce healthcare costs by fighting back against bacteria and its devastating effects on oral and systemic bodily health.

Pride: We take pride in bringing together the best products, the best people and the best ideas. Above and beyond everything else, we take satisfaction and are committed to the care and improvement of human life.
Leadership: We know where we are going and we won’t forget where we came from. We eliminate organizational barriers and focus on the ability to deliver our strategies. Each member of the team is an expert in his or her area and brings to the table a deep commitment to succeed.
Passion: We strive to bring passion to everything we do. We are compelled to win and improve the marketplace and have a healthy discontent with the status quo. We are passionate about being the very best at what we do.
Respect: We respect each other, our communities, our planet and our natural resources. All around the world we are respectful of diverse customs, unique cultures and differing languages.
Integrity: We will hold ourselves to the highest ethical standards in order to earn the trust of all those we encounter. We have faith in our colleagues as valuable members of our team and pledge to treat one another with dignity, esteem and loyalty.
Excellence: We strive for excellence in everything we do. We state that the collective team will always be our most important asset, built and promoting from within regardless of the differences. We will also recruit and attract the most important people in their respective fields so as to build a team that continues to excel.